By Robert A. Kelly
In fact, here are three really foolish goofs made by too many business, non-profit and association managers.
If that?s you, you foolishly do nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.
You foolishly fail to create external stakeholder behavior change leading directly to achieving your managerial objectives.
Then you foolishly compound those goofs by never persuading those key outside folks to your way of thinking, or moving them to take actions that allow your department, division or subsidiary to succeed.
Enough already!
What you really need to know is this.
The right PR really CAN alter individual perception and lead to changedd behaviors that help you succeed. And your public relations effort must involve more than special events, brochures and news releases if you really want to get your money?s worth,
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The foundation underlying public relations reads like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When
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