KNOW YOUR AUDIENCE
The Oscars will be handed out soon, and it?s a perfect time to keep this in mind: If you?re a business owner or manager, it?s wise to think of yourself as a great film director who?s telling a story. Having directed films, stage, television, and stage productions we noticed that the principles of great directing or filmmaking apply exactly to great marketing.
OK, so you don?t need the baseball cap or the megaphone like a film director. But in order to attract the right ?audience,? you do need to communicate something critical ? the talents and services of your company. And, you need to connect with your audience ? so they will appreciate what you have to offer.
Think about it: When you?re positioning your company, you?ll craft an intriguinng ?script? which you know as ?promotional messages?. You?re conveying the fact that you offer something of interest, you do it well, you?ve hired the best talent (even if Tom Cruise isn?t available) and really connect emotionally with those who need your services.
Revit FamiliesMy friend works as a lecturer and trainer on computer aided design and, as such, she trains many architects, designers and engineers on how to improve their designs. One of the more recent technologies to emerge is that of
Revit Families. These
Revit Families make it much easier to design and, as such, she has a great deal of people wanting training on them. In fact, she is so busy with people asking for help with
Revit Families that she has had to employ more staff to deal with the training. This is a really happy situation for her tto be in, particularly in the present economic climate and she is really thankful for all the extra work. Last week, she had a training seminar and the room was so packed there were not enough computers for everyone to work on. She realises that she needs to make some changes in order to make sure that situations like this do not happen again. She will be the first to admit that if you do not project the right image in a business then you may ultimately lose a lot since first impressions really do count. With this in mind she is making a few investments to improve the appearance of her training. She does not need to worry about the content as that is already tip top.
